Miros

Miros needed a flexible brand to reflect the idea of constant change of emotions. We built the brand's visual identity on imagination and change. One of the most important drivers of the identity are fragments of imagination visualised as shapes. These fragments can be assembled, disassembled, and re-assembled to form new images — such as your dream living room setup, an outfit you've always looked for, or something even more abstract — to mirror intent, thus having a major part in the brand's storytelling.

A distinctive component of their brand identity and colour palette is a gradient mesh named Mood Stone. Mood stone is a thermochromic element in mood rings that changes colours based on the temperature of the ring wearer's finger. Different colours mark different emotions, but these definitions vary and oftentimes differ compared to what colours generally symbolise. This gave us a wide array of emotions visualised through colour usage. 

The abstract graphic pattern added to illustrations is a dreamlike interpretation of brainwaves seen through a surreal filter. Paired with a systematic grid and clear typography, the result is a flexible brand with a distinctive character that reflects people's emotions desires, always adjusting accordingly, even if they change in an instant.