Kristin Lätt

It's one thing to name what you like or are drawn to, but it's another thing to open yourself up and be vulnerable, because it's at the core where authentic brand materials lie. Symbols posess the extraordinary ability to encapsulate the essence of one's identity, values, and aspirations. Each chosen symbol holds profound meaning for Kristin and represents her story, passions, and vision.

The main storytellers throughout the Kristin Lätt brand are the heron, powerful dynamics of disc golf, heather, lotus flower, and triangles. These symbols became the cornerstone of a cohesive visual narrative, creating a compelling brand identity for her.

The heron stands proudly at the centre of Kristin’s brand narrative, bearing profound symbolic importance for Kristin. These birds have long captured the imagination of cultures around the world. Although the heron’s symbolic meaning varies across cultures, common themes of patience, determination, wisdom, grace, and spiritual significance are prevalent.

In Ancient Egypt we find a deity named Bennu, who is depicted as a heron or a crane-like bird. As a symbol of renewal and rebirth, Bennu is even considered to have been the original inspiration for the phoenix. Kristin's new tagline “Rise in Brilliance” binds her endless determination to rise, to go above and beyond, with the narrative of a heron.

The logo embraces characteristics from both disc golf and the heron's hunting style, translating them into visual cues, thus creating a characteristic K that stands for Kristin. The strength, grace, and power of disc golf create a sturdy base for the logo upon which elements derived from the heron are built. The heron's flight exudes unparalleled elegance, with its long wings gracefully extended and its slender body gliding through the air, waiting for the opportune moment to strike with remarkable precision and speed.

The two feathers motif embodies a heron's "footprint", because a bird can't leave much else behind than feathers. Where he has walked, there remain feathers for others to find and admire. This motif acts as a graphic element, being Kristin's way of leaving a visual mark.

Lotus flower is another symbol that represents Kristin. Incorporating the lotus flower as a graphic element in the brand's visual identity evokes a sense of enlightenment, symbolising growth and transformation.

The lotus flower has been deconstructed and given a more geometrical look that revolves around two triangles, which in turn can symbolise different concepts. Originating from the white space between the K logomark and its reflection, the lotus flower creates a hidden pattern. When we see it, the first thing is obviously this letter K, but the lotus is always a subtle part of the pattern, even though never highlighted as such.